Self Publishing and Marketing 101

Marketing 101 for Self Published Authors

This session is designed to help authors, publishers, and other literary professionals learn effective strategies for marketing their books. The session will covers a wide range of topics, including:

1. Book Tours, Book blogs, and websites: Understanding how to leverage online book tours and blog sites.
2. Branding and Author Platform: Building a personal brand and online presence through websites, social media, blogs, and newsletters. This includes tips on how to maintain consistent branding across all platforms.
3. Monetization Strategies:  Monetizing personal websites or author blogs through Google Adsense or Amazon Affiliate program.  Monetizing your books through various types of branding strategies.
4. Book Launch Strategies: Planning a successful book launch, including setting timelines, organizing virtual or in-person events, and leveraging media coverage.
5. Analytics and Measurement: Tracking the effectiveness of marketing campaigns through analytics, understanding key metrics, and making data-driven decisions to optimize future efforts.
6. Resources for Authors